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The Crocs Evolution: Trends, Acquisitions, and Future Growth
This chapter examines the unexpected lasting success of Crocs, transitioning from a trend to a cultural phenomenon. It evaluates the challenges faced by the Hey Dude brand post-acquisition and the strategic adjustments Crocs is making to ensure its continued market relevance. The discussion highlights impressive growth in international markets and the potential future outlook for both Crocs and Hey Dude.