The Importance of Time Scale

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Time scale is another vector for bad ancestry, how it creeps into products. When you take venture money, the VCs are on your board and what they will do is they will force you to grow. And that's one of the reasons why Facebook was such a VC darling. So when the CEO of the company says, we were surprised by getting big,. That's a lie.

Alan Cooper teaches us what it means to be a good ancestor. He enlightens us to why it’s so hard to build good software. He reveals how money trumps good UX and ethics far too often. He explains why UX is not about finding the best location for a hamburger menu, but about solving the big problems that exist for the user and the business. He also inspires us to consider (and potentially redirect) the footprints we’re leaving now, for the generations to come.

Should designers code? (4:40)
Specialization vs. generalization (7:41)
How do designers get business on board with building great products? (13:19)
How do you be a good ancestor? (25:30)
Ancestry Thinking (41:06)
What does the future of UX look like to you? (44:01)
What advice do you have for aspiring UX designers? (53:13)
What do you want your legacy to be? (57:16)

Check out the detailed show notes including the transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/053-2

This episode is brought to you by Adobe, makers of XD. Try it free at userdefenders.com/xd

Get your FREE audiobook from Audible at userdefenders.com/freebook. No commitment. Cancel in 30 days, and you won't be charged. The book is still yours to keep.