In October of 2017, you were underwater when you were writing the book. In that time, a bad thing happened to you. What was that bad thing? I mean, we all have our story, right? We're still early on in the company. But behind the scenes, what you have to understand is he was the face of the business. No one knew who I was.
Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done. That’s because when his business was in crisis mode, he developed a framework for eliminating inefficiencies and preventing the sort of metawork – working on working – that leads to scavenger hunts and meetings that could be emails, and for that matter, email runarounds that get everyone ever farther from inbox zero. He turned that framework into a consultancy business, and put it all together in a new book for people who feel underwater titled Come up For Air.