You know if Joel's in the house, you're in for a story or two. Or three ;)
One of the most delightful experiences of my farm life was when Joel stayed here at my place for the weekend a few years ago.
He did this two years in a row. During the day, we taught marketing in person, here on my farm, to about 50 farmers.
I was astonished to notice while I was on stage teaching Joel was furiously note-taking the whole time.
I didn't expect that.
A part of me thought that when you get to Joel's age, you don't have to take notes anymore.
He's been around the world many times, he's seen everything in the farming world.
Heck, he taught more people how to farm than anyone.
So to see him absorb every word I said is reflective of the self-proclaimed lifelong learner he is.
Since then, we've teamed up to teach Stockman Grass Farmer's Marketing School.
Watch our interview. You'll learn, too.
Come see us live again, in person, in October. Don't choose one or the other - video or live. Do both. We're a lot of fun on stage. He's a storyteller, and has 60 years of farming expertise to share. My expertise is how to make money using modern marketing methods.
Our combined talents are lethal and have farmers having success like never before.