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Speculative Design
When you do a speculative design project or design fiction piece, it's not necessarily guaranteeing that it's going to work. So we're a kind of inventing the problems and then inventing things that arise as a result of those problems. You know, either this speculation in the digetic space doesn't necessarily add up. And so that kind of a, a intention to dwell in the divergent, i think, sets it aside from the more pragmatic sin of x, y, product or service or strategy. That feels hnd, that lends itself to this continuum of certainty, uncertainty a our constraint and unconstraint.