Why Your Marketing Must Be Led By Strategy First
The Duct Tape Marketing Podcast
00:00
How to Be the Voice of Strategy in Your Business
Marketing strategy is something that we do every day for clients. It's a way to stick a flag in the sand and say, this is how we're going to compete. We'll go through an exercise of the marketing hourglass so that you can have a very firm foundation then on how to build your tactics. I get a lot of feedback from folks telling me that they enjoy these and I'm going to keep doing them.
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