Brave UX with Brendan Jarvis 🇺🇦 cover image

Gregg Bernstein - Building a UX Research Practice the Business Values

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

Do You Have to Make a Trade-Off to Keep a Senior Stakeholder Happy?

Research shouldn't be something that is deployed to rub a rubbe stamp some executives pit project. And i'm curious to know whether you've ever had to compromise on the outcome of your findings to keep a senior stakeholder happy. This was purely a discovery project where we didn't know what the appetite for subscriptions was. In fact, my hypothesis was people would stop paying for the wallstreet journal of the new york times in order to pay for vax and what we learned was people would pay in addition to those other products. I realize it's a very privileged position to be in, but i've been careful about who i i work with.

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