The middle class and those working hard to join it
Curse of Politics
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Changing Landscape of Political Campaigning and Media Strategy
This chapter discusses the shifting media landscape in political campaigns, including the shift from synchronized media campaigns to differentiated ones, the influence of earned media versus paid media, and the impact of niche issues on specific groups. It also touches upon the convergence of left and right politics on global issues and the risks and benefits of this evolving media landscape.
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