Generating Cashflow, Brainstorming Ideas, and Offering Support

Kane Kallway is a content creator who has reached 1B views in less than a year. We thought it would be fun to do a "dual coaching" episode where we talk through challenges of building a personal holding company. I helped him think through monetization and he helped me think through content strategy. This episode is packed with the nitty gritty of what it's like to build a company.

GUEST

• Instagram:   / kanekallaway  
• Tiktok:   / kanekallaway  
• YouTube:    / @kallaway  
• Twitter:   / kanekallaway  
• Blueprint (newsletter): https://www.espressoletter.com

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CHAPTERS

00:00 - Introduction

01:30 - Personal Holding Company

07:58 - Challenges of Monetization

08:56 - Building a Content Engine

21:20 - Finding a Niche

40:15 - Rethinking Courses

48:59 - Exploring Business Ideas