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The Appeal of Luxury Hotels
Luxury hotels generally tend to be lower margin and offer lower ROI than kind of mainstream equivalents. So what is it about luxury that's really got you investing so heavily into it? And I think the appeal for luxury is that we are a white player, in the combination industry,. We have a full service element, we have select service element and we have lifestyle and luxury element. We have resort elements. So from a real estate standpoint, we play in all platforms.