The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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What's the Reality Check of B2B Sass?

Most of the listeners to this are at B2B sass companies. And a lot of them are selling sales and marketing technology. It's very hard to sit in those meetings as a marketing leader, exec team and just be like, this is how the market is right now. Instead, we just kind of like expect marketing just like optimize the shit out and just make magic happen.

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