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4min chapter
Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business
Earn Your Happy
Introduction
Dr. Robert Chaldini is a thought leader in the field of influence. He spent his entire career conducting, testing, analyzing and publishing peer reviewed scientific research on what causes people to say yes to requests. The results of his research have earned him an acclaimed reputation as a respected scientist and engaging storyteller. If you ever go into a room where there's people that you don't know and you would like to be influential in that group, ask yourself whom can I most help here after that?
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