The Future of Sustainable Value Is in the Supply Chain

I know because I've got the data in front of me that you have assimilated is that you are putting this as a nine to $12 trillion market in sustainable value. Huge numbers. Let's just talk about some of the key consequences for both financial and non financial corporations as and if they move from this defense to offensive position. Many of these are incumbents with very established supply lines, customers, ways of operating and this is a big potential upheaval. It is a big upheaval. Equally, there will be money made. That's an example of a market and an industry that 20 years ago did not exist and will create substantial value in the years to come.