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#347 - Im Kopf eines Marketing-Genies | Raoul Plickat
Human Elevation Podcast von Patrick Reiser
Die Dynamik von Ereignissen und Narrativen im Marketing
Dieses Kapitel untersucht die Rolle von Entropie und Negentropie im Marketing und erklärt die notwendige Reihenfolge von Ereignissen für eine erfolgreiche Kampagne. Außerdem wird hervorgehoben, wie wichtig das Erstellen eines Narrativs für die Wahrnehmung und den Erfolg der Kampagne ist.
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