SaaStr 211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk and Kustomer
The Official SaaStr Podcast: SaaS | Founders | Investors
Figma's Pricing Playbook: Lessons Learned
Zendesk learned that customers don't like pricing changes forced on them but they are willing to entertain new prices if you give them a choice. As a result we changed our product strategy to consider things like add-ons rather than force customers into a new price for more functionality on their existing plan. In ultimate opinion on pricing now and I'm delighted to hear from Brad Burnbound founder and CEO at Customer. Amanda Clear chief customer officer at Figma discussing some of the biggest lessons she learned from largely running the pricing playbook at Zendesk.
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