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4 Simple Tools to Help Your Clients Achieve Their Goals

Barron's Advisor

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Are You Tricking Yourself?

When we set what might seem like a really big goal and break it down into sub goals, that creates an illusion of proximity. Psychophysiology research couples the study of psychology in the body with studies on systolic blood pressure. Systalic blood pressure goes up for race horses when they're ready to run. It happens for people even when what they're about to do requires cognitive effort.

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