What's the Biggest Thing in Politics?

The book is about smart brevity and how axios came to these conclusions. The typical political stuff that you were writing, mike, that is what we call a big, fat pinch. If you open up some of the weeding websites in america, some of the great journalism in the world, those stories get 20 seconds apiece. So the takeaway from that is you have to grab me. You have to know what your big idea is and say it in those 20 seconds, because i'm not going to hang around while you clear your throat or try to figure out what you're trying to tell me.