3min chapter

The AI in Business Podcast cover image

The Impact of AI on Compliance and Market Surveillance in Financial Services - with Dr. Lori Cenci of HSBC

The AI in Business Podcast

CHAPTER

How to Use Artificial Intelligence to Find New Pockets of Customers

Daniel: Is it the same thing in risk itself? Laurie: Yes. Daniel: You can use AI to find new pockets of customers that might meet great customers and pay you. And you can also useAI to find personas that will rob you blind within your business. Why not? I mean, it's like the negative transaction, really. Yeah, you want to detect the people that have a big upside and a downside, and you want to do something about it.

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