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The Money and the Marketing That Blastardized the Fitness Industry
"It was the money and the marketing that bastardized the fitness industry," he says. "If you had the shit that works really well, that is, that everybody's known about for a hundred years, it wouldn't sell" The more sore you get, the more painful this is, which means we're doing something good, Justin adds. 'I'm guilty of going down the same path in pursuit of filling my client book'