The Sneaky Simple Way To Build A $50M Ecommerce Business
The Andrew Faris Podcast
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Rethinking Creative Testing in E-Commerce Advertising
This chapter explores the inefficiencies of traditional creative testing in e-commerce advertising on Facebook, highlighting the financial waste and scalability issues it creates. It advocates for a data-driven approach using machine learning insights to enhance ad performance evaluation through manual bidding and probabilistic forecasting.
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