
10 Top Go-To-Market Strategies - Part 2
GTM News by Taylor Wells
Innovating Lead Generation Strategies
This chapter explores a transformative approach to lead generation that moves away from cold calling and automation towards high authority content and genuine engagement. The speakers emphasize the importance of building relationships, sharing expert insights, and leveraging community engagement for sustainable success. They advocate for a shift in mindset among sales teams to position themselves as consultants, fostering long-term partnerships to thrive in a competitive B2B landscape.
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