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Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

On Strategy Showcase

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Nothing Beats a Londoner

"Nothing beats a Londoner" is the latest film to be released on Blu-ray and DVD this week. The line was originally written as a strategy but has now been expanded into a whole new set of directions. "I do feel like there was a trigger a turning point where, yeah, there were lots of ideas on the table but we hadn't," says director Sam Claflin.

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