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#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

The Build Good Fundraising Podcast

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Transforming Patient Experiences Through Journey Mapping

This chapter examines the emotional challenges faced by young patients, particularly highlighting Sophia's fear of medical machinery during hospital visits. It introduces journey mapping as a methodological tool to address emotional needs in healthcare and fundraising, showcasing innovative strategies to enhance patient experiences. Through collaborative mapping and case studies, the chapter emphasizes the significance of understanding donor and patient emotions to foster meaningful connections and improve outcomes.

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