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#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire

The Fort

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The Challenges of Naming a Texas-Inspired Brand

This chapter explores the challenging journey of naming a consumer brand that reflects its Texas heritage. It highlights the initial doubts and trademark hurdles faced, ultimately leading to a strong emotional connection with the name inspired by Palo Duro Canyon.

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