How to Make Your Analytics Work for You

We pay for the click that just happened, even though it was completely irrelevant. It was basically, it's a malicious activity from some actor that wanted to make bank on those ads. And lucky that we implemented those key words, like this rat's secret word, and built up our own database. We were able to get a $41,000 refund for all this traffic that was basically, yeah, throwing at us for no good reason. Use the data, understand the data, and that'll basically make your business grow as well.