Ep. 26: Free Ways To Market Your Business On TikTok
Print On Demand Playbook
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Understanding TikTok's Evolving Demographics and Marketing Potential
This chapter explores the changing user demographics on TikTok, notably the increasing engagement of users over 30, and highlights the platform's diverse content formats. It discusses TikTok's unique algorithm that favors content engagement over follower counts, providing marketers with valuable insights into targeting their audience effectively. Additionally, the chapter emphasizes the significance of creating tailored content strategies to foster a highly engaged and dedicated community within the platform.
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