Natalie, I am so excited that you are equally as passionate about this as I am and the fact that you took the time to do all of that research. You really did. And one of those things I had come across my feed very recently and it, and I've been doing this for 15 years. It just hit me. So we're going to talk about that in just one second, but I want to tee up a little bit of science into what we're about to talk about. The reality is questions hijack the brain. Back in 1993, social scientist, Vicki Morowitz, Eric Johnson, David Schmittlein, conducted a study with more than 40 people

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