How to Make the Right Decisions in the Beauty Industry

When Stylus first started 13 years ago, beauty was very much led by the top sort of like five global businesses that ran beauty. Now we're just in this crazy beauty democratized space where consumers are going to set up their own business and create their own products. You've got to be knowing everything about what's going on on Instagram and TikTok and Roblox - all of these other places where Gen Z are inhabiting. It makes my job so interesting, but it also makes it so difficult because it's like your fingers and so many different pies.

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