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I've Been Tagged on Twitter More Times Than in the Last Seven Years
Dephini: We are seeing compounding traffic every month. It's not predictable in the same way as organic traffic, but more people do find us and talk about us. The other thing is that you begin to notice when you reach a critical mass where people are actually thinking of you as a thought leader. And i think animals as a company feels really strongly, is just a good way of doing business. Being real, being authentic and being true to what you believe as a business.