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Climate Change
Profit motivated companies have had an incentive to put this out in the public consciousness. But i guess sort of the bigger public pressure comes from, you know, young citizens everywhere in the world mobilizing for future. I wouldn't say that it is the private financial sector that sees profit making opportunities that has been driving it. They're certainly a responding to what they see as a future where the state might possibly become much stronger in flexing its green regulatory musclen.