The ACG Culture Boom in China

This chapter examines the convergence of fashion, street food, and music within China's Anime, Comic, and Games (ACG) culture, focusing on the collaboration between virtual idols, brands, and local businesses. It emphasizes the shift from consumers to co-creators among fans, highlighting the economic impact of this evolution on local communities. The discussion also addresses the mainstream acceptance of ACG culture and its effects on industries like cosmetics, alongside concerns regarding copyright and urban development trends.