3min chapter

The Marchitect cover image

S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N

The Marchitect

CHAPTER

How to Scale Your Business Effectively

The CEO of Exact Target, Stod Dorsy, said that by asking what kept you up at Exact Target and where it was going, the expansion question really stopped him in his tracks. "You can literally take these four questions and have an executive meeting to death," he says. 'It won't change no matter what styling the company is, but your answers will definitely give you depth'

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