From Accidental Entrepreneur to Brand Builder

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This chapter chronicles the inspiring journey of the founder of Nasty Gal, who transitioned from a reluctant entrepreneur to a celebrated brand creator. It discusses insights on hiring practices, the importance of branding, and the evolution of their ventures, including the launch of a new program for bootstrap entrepreneurs. The chapter emphasizes learning from experience and the significance of community and identity in the entrepreneurial journey.

From founding the viral fashion brand Nasty Gal to inspiring and living the #Girlboss movement, Sophia Amoruso’s ideas tend to catch fire quickly. She joins host Jeff Berman to share her “accidental” entrepreneurial journey – building an e-commerce brand with nearly $100 million in revenue and then starting Girlboss Media – all with no formal business training. Now, Sophia is focused on supporting and teaching a new generation of entrepreneurs, as Managing Partner of the early-stage venture fund, Trust Fund, and the online community Business Class.

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