What's the Thing That I'm Dying to Know?

Jona: The thing that keeps me going and doing it, even when numbers aren't always great, is that genuine enjoyment of the conversation. I started the podcast because i'd failed with this one software company, and i didn't want to fail again. And whenever i get curious about a topic, it's very easy for me;  Ok, whor three people that i really respect and tink, let's see if we get them on the show.