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3min chapter
Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Future Proof
Intro
This chapter delves into how behavioral science and psychological insights can revolutionize marketing strategies. Through the pivotal example of the blood service and the bystander effect, it highlights the significance of personal responsibility and data-driven experimentation in improving marketing outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode