Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Future Proof
Intro
This chapter delves into how behavioral science and psychological insights can revolutionize marketing strategies. Through the pivotal example of the blood service and the bystander effect, it highlights the significance of personal responsibility and data-driven experimentation in improving marketing outcomes.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
