Derek Halpern: Mastering Psychology And Social Triggers To Sell To Anyone
Capitalism.com with Ryan Daniel Moran
00:00
Selling Yoga to a Hyper Informed Customer
When you scale your brand, you need to talk to oblivious customers. They have problems, and hy don't even know their problems. This is important for scale. Tell your marketing team, lik key, are we going to talk to an oblivious, afflicted or informd customer? And think about this as you're creating campaigns. Almost the only offer we run internally is free with purchase offers. Meaning by this, get this for freight. We don't do discounts on knoing that we just do free with purchase for swag. Essentially meaning i don't need to sell them on the product, cause they already know about the product.
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