Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Future Proof
Corona's Success as a Valuable Beer Brand
This chapter highlights how Corona has become the most valuable beer brand by blending functional and emotional elements, inspiring consumers to disconnect from stress, reconnect with nature, and stay true to themselves. It discusses Corona's commitment to nature, its consistency in messaging, and the importance of creating a meaningful difference for customers to build brand equity.
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