Digital News Report 2022. Episode 4: The role of email news in engagement and monetisation
Reuters Institute for the Study of Journalism
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Do You Think the Curative Nature of News Letters Is a Good Thing?
i think that idea of convenience and saving time is the dominant reason why people are using these immal news letters. But i think what we've seen is the growth of these sor ocurated emals, where you have a personality. That's partly because dig has really struggled to engage people in the way that televisional radio was able to do. And so i think the curative aspect is is trying to build that connection, build that loyalty that media companies really eere after.
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