45. Carl Bass - Maker Movement in 2022
Heavy Hitters: The Digital Industrial Podcast
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Is There a Capitalization Strategy Required for Scaling Dual Hardware Plus Software?
You know, we've seen some big industrial robotics and automation exits recently. How do you advise these startups to think about their capitalization strategy required for scaling these types of hardware plus software innovations that have taken on venture capital? Yeah, so it's a great question. You know the problem with hardware is you know the margin the margins just tend to zero over time things get commoditized in most markets. So yes these endeavors are more expensive but they also take longer. On the other hand if you really build differentiated products yeah the gap between you and your competitors can be much bigger if you do it correctly.
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