Are You Doing Research Before You Create This?

A lot of what we do is up here a lot of the time, but it's not formally down here. So i'm just bringing you some of these insights directly from the sky. We have to go back and revert back to our marketing plan down in writing. Do you know your customers before you're going and creating your marketing plan? How much research do you need to do? That's up to you. Every market's different. But the question is, are you doing research? Before you create this.