Twitter is a difficult business that's different than linkedin, snapchat and facebook. It never reached the opportunity everyone knows in the world it could have held. Once you get this great content platform trump is on the platform he's creating content that people care about it's hard to turn that into enterprise value. The most engaged users were a 20 uh what they called 20 asymmetrical files so you follow them one directionally and then 10 bidirectional Files. You can't capture those as eyeballs for revenue because once the tweet is posted that goes on to cnn and fox news and it's in the new york times and print  and there's not able to monetize that

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