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EP133: How to Create Facebook Ads That Drive Real Results with Dennis Yu

The DigitalMarketer Podcast

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Introduction

Dennis Crowley: I ran my first Facebook ad 11 years ago in May 2007 and just like any new opportunity that's come out like Quora or Snapchat ads right now, it was easy and cheap to get traffic. So we just ended up growing this thing. We built our own ad network on top of Facebook ads where we started to inject people's names and images because you could run banner ads. And the light bulb went off from me 10 years ago that the best ad is the one that is a friend's recommendation that has what your friends have said. That was the beginning of sponsored stories.

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