TWIG #287 Trouble in Paradise: Squad Busters and Netflix Games
Deconstructor of Fun
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Pros and Cons of Pre-registration Campaigns for Mobile Games
The chapter explores the benefits and drawbacks of pre-registration campaigns for mobile games, including lower CPIs, building player audiences for beta tests, and the need for UA channel data optimization. It also highlights the risks of unclear conversion rates during soft launches and discusses a game company's strategy of directing players to create accounts on their website for a direct consumer relationship.
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