
51: Finding an Audience for Your Side Business
The Bootstrapped Founder
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Building a Niche Audience
The first step is awareness, thinking of the possible audiences to find the niche audience that will allow you to build a great business. Tribes consist of people that share in interest are highly interconnected and follow the same leaders. They make for wonderful niche audiences, particularly if you intend to boot strep your business. You might be part of a few tribes at this very moment that you conscious know about, and some that you're not. So let's figure out how we can find all of them. Start with yourself, and then expand from your inner circle towards the outer boundaries of the people you know.
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