Feuds and Refreshments: A Look into Franchise Rivalries and Advertisements

In Hollywood, Vin Diesel made his mark—and a lot of money—with the Fast and the Furious film franchise. To Vin, the cast is like a family, and he's the undisputed patriarch of the clan. But when former wrestler-turned-action star Dwayne "The Rock" Johnson joins the franchise, the family dynamic gets thrown out of whack. As The Rock becomes increasingly important to the success of the films, a behind-the-scenes feud with Diesel festers, grows, and eventually goes public. In this episode, we'll see what happens when two self-described "alpha males" are forced to share screen time, fame, and credit, all with a billion-dollar franchise on the line.

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