The Business of Handmade

There are not a lot of operators or executives that we could find who would have the tolerance for what it would be like to exit that company to its community. There are so many, how do you tell people that they're now shareholders? How do you educate them? It's kind of like playing whack-a-mole. Hylo is a cooperative platform that's being developed that's really focused on these platforms need to be serving a greater purpose.