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#76 Frank Stephenson: Pushing the Limits of Innovation
The Knowledge Project with Shane Parrish
Designing the Fiat 500
Fiat 500 saved the company. It saved hundreds of thousands of obs. That saved bankruptcy. The brief there was a men fiat. There they're, they're a wealthy company. No matter what people think, you know, you think of fiot is not an expensive product, but they're massive. You have to reach for the emotional factor that makes people want the car without really needing the car. If you hit that, you've pretty hit the magic uow.
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