The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is Your Homepage a Good Place to Start?

I think in general marketers rely really heavily on their homepage to do a lot of the lifting. My recommendation would be to create a wider net through other content on your site and drive a lot of traffic. If you are ranking, let's just say your number one and number two or something like that for this category, definitely don't try to change Google to index something else instead. Enjoy that ranking. To protect it over time as more competitors come in, you have to be answering more questions, creating more helpful, long-form content. That's all going to help support and build authority over time.

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