214. Liam Young
Scratching the Surface
00:00
Can Fiction Play a Part in the Design of a Building?
I'm curious the value you see in thinking about these ideas of world building when they go back into more traditional settings. And it's not just like we're making the video reel, but can fiction play a part in the design of a building or a brand system? How do you kind of see those things coming together? Yeah, totally. I think to a certain extent, we're all kind of selling fictions, aren't we? The world in a post truth world, everything is a fiction from both sides of the aisle,. You know, and really it's an armed race. So we better get good at telling the right kinds of stories.
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