Inside RNDC's Shocking California Collapse
VinePair Podcast
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Shifts in Beverage Distribution Dynamics
This chapter explores the evolving relationships between beer wholesalers and wine and spirits distributors in California, particularly following Reyes' acquisition of the Tito's brand. It highlights the operational challenges faced by RNDC after its merger and how misaligned strategies have led to significant ramifications for smaller suppliers and the broader market. Additionally, the chapter examines the uncertainty and pressure experienced by RNDC employees amid the chaos in the distribution landscape.
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